Biography
A business graduate, Sally has spent a large part of her career at Market Measures, during which time she has seen most types of research project.
Over the years she has developed a particular interest in the beauty and baby care sectors and is keen to help clients reach their target consumer whether through large-scale international studies or on a smaller, more regional level.
Local panel development and fieldwork, from quantitative studies to recruitment for focus group discussions and depth interviews, now form a large part of the work she leads within the company.
Away from work, Sally enjoys travelling and trying to keep fit.