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home
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These are all the basic things you probably need within your marketing activity plan...

 

  • Concept Testing
  • Product Testing
  • Pack Research
  • Ad Testing
  • Pricing
  • Promotions
  • Customer Satisfaction

 

Key Measures
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Key brand measurements and monitoring...

 

  • Brand Equity
  • Brand, Image & Ad Tracking
  • BrandPlan (Interactive U&A)
  • Opportunity Analysis

 

Brand Measures
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We are, perhaps, proudest of our more thoughtful products...

 

  • PricePoint
  • OptiMax - ‘TURF’-style range optimization
  • Segmentation Studies
  • Multivariate Analysis

 

Smart Measures
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The future, today...

 

  • On-line Quant Surveys
  • Interactive
  • Web 2.0 Qualitative

 

Web Measures
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Some specialist services are also available...

 

  • Panel Placements
  • Employee Feedback
  • Financial Research
  • Student Surveys/Education

 

Special Measures
Research...from Market Measures
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A variety of other services are also available...

 

  • Fieldwork
  • Data Processing
  • International Research

 

Other Measures
Click on any of the blue ‘tablets’ above to focus on those services.