Clients
Whether your customers are the kind of people who ‘eat to live’ or ‘live to eat’, we can help you develop your offering to ensure that you are doing your best to ensure a speedy return.
Evaluate the performance of individual dishes within the menu – we can provide ‘traffic light’ summaries that identify strengths and weaknesses at a glance.
Optimise your menu to provide something that will appeal to every visitor - our OptiMax approach will do the trick.
In the workplace, segmentation of the people found different working environments has proved extremely helpful – as food offerings can then be tailored to the specific needs of the people in each place. Combining an understanding of people types and food preferences and needs is the key in these circumstances.
Our experience in pricing research has proved extremely popular with some of our dining clients in the last year or two. Some dishes may have high levels of price elasticity, whilst others are extremely inelastic. Understanding which is which can be extremely beneficial. Providing interactive pricing models in these circumstances, with built-in profitability calculations, allows you to probe ‘what if’ scenarios, without the risks involved in a live test.
As always, whatever you want to do, we build the research around your research needs in the most flexible and cost-effective manner.