Brand Image & Ad Tracking
Based on a long history of conventional advertising tracking, our service in this area has developed into a more complex service.
By monitoring promotions and measuring underlying brand price values (PricePoint) we can provide a more holistic approach to understanding movements in brand image, introducing both modelling and competitive context into the tracking vehicle.
Studies providing an evaluation of the of the relative standing of brands competing in any market. Standard measures include awareness, relevance, performance, advantage value and bonding as well as a plethora of brand personality statements. Mapping, brand pyramids and consumer segmentation all form part of the output.