
How do you prefer yours?
Global consumer preference testing: hot drinks
Food & Drink Manufacture
Taking the decision to switch the key ingredient that goes into making your product taste the way it does is not one to be taken lightly. Working in close partnership with one of the biggest High Street hot drinks chains we were able to evaluate the degree of risk associated with a proposed change based on direct consumer feedback. We spoke to customers across three key markets through combined on and off-site controlled quant consumer product testing. The output generated the evidence required by the business to confidently make the ‘go/no go’ decision they needed at a global level.