It would be just plain selfish to keep our expertise in global primary consumer research to ourselves
So we don’t just work directly with clients in retail, manufacturing and distribution. We also partner with consultancies who need our industry insight, extra resources or simply a fresh pair of eyes. Carrying out a raft of tasks, from strategy and location planning through to due diligence, we help you get the marketing insights your clients need, whether that’s a better understanding of their customers or competitors. Or research that identifies growth opportunities and helps them minimise risk.
Our solutions in this area
Monitoring trends and keeping pace with market dynamics
Bespoke reports and analysis adding value to your broader offer
Measuring the value of businesses from the customer perspective
Bespoke research designed to answer specific business questions and guide decision making
Covering existing property portfolios as well as proposed new developments in the UK and globally
Customer understanding to inform strategic planning and decision making
Some of our featured work
Optimising the value of new cloud based logistics services
Our global private investment client recently acquired a European cloud based logistics services organisation. In order to maximise the potential value of its services to its logistics carrier partners, 12 new technology services were developed.
Market Measures was asked to identify the optimum combined packages of these new services and estimate maximum potential sales revenue.
A sophisticated Choice-Based-Conjoint interactive model was developed, which enabled our client to evaluate tens of thousands of service package options, whilst calculating the sales value and price sensitivity of each option. The model spanned 9 European markets.
Using a 3-tiered solution of Platinum, Gold and Silver packages, the model identified a potential opportunity of over €1 million incremental sales revenue per annum.
More subtly, groups of logistics carriers were clustered into likely purchase behaviour based on their individual preference for the new services and their price sensitivity.
Just the one?
Developing a strategy to maximise the value of online wine club members
Our challenge was simple: to understand what makes our high value customers tick and how we can get more of them. Our client was a successful and fast growing online wine club with interests in the UK and US. Using a mixed-methods approach we mapped the competitive landscape and defined competitive reasons for spend. We understood the behavioural and attitudinal differences between different membership value bands and input into the creation of a strategy to increase share of spend with our client, among existing customers. It was a great project. Fun and interesting to work on with insight which really has made a difference to the future profitability of the business.
Looking out for your investments
Monitoring the performance of retail investment portfolios for Private Equity clients
Huge sums of money are invested in retailers by Private Equity firms. Making swift, well-informed investment decisions can have multi-million pound implications for our clients. We work with consultants and Private Equity firms to monitor the performance of their investment portfolio from the customer perspective. Using primary research to track customer sentiment, experience and brand perceptions we add an extra layer of visibility to investment decisions. Over the years we have effectively tracked customer sentiment towards prominent High Street retailers and correlated these findings to their underlying financial performance. Genuinely valuable insight with huge potential return on investment.
The Shopper Index
Ongoing monitor of grocery shopping habits in the UK
Our research provides ongoing visibility to the constantly changing habits of grocery shoppers in the UK. We monitor how, when and where people shop; as well as why they make these choices and how they rate their experiences. Tracked through time our research is used by national commentators and features regularly in The Grocer. This type of ongoing monitor provides a vehicle for monitoring trends as well as addressing more time sensitive issues like the "Sugar Tax" and potential implications of "Brexit" on British retailers. We provide the research expertise to ask the right questions and make the most of the output.
The ABC of canteen design
Consulting Primary School pupils about their canteens
It’s really important to get the environment just right for young people when they take a break from their lessons at school to have a drink, a meal or a snack in the canteen, and it’s not just about the way it looks! The overall design concept needs to take account of a whole range of other sensory characteristics to ensure the needs of every child are catered for, including noise, space, congestion, comfort etc. With key personnel involved from the design agency, the catering supplier and the schools themselves, we ran a series of exploratory workshops to find out what works and doesn’t work for Primary School pupils when it comes to their canteen. The sessions were creative, engaging and really good fun for all parties involved, with outputs that included clear design guidelines moving forward as well as some ‘quick wins’ for the schools directly involved in the consultation process.
Some of our happy clients
Don’t just take our word for it…
“The team at Market Measures consistently deliver for us, going the extra mile to understand our needs and present their findings in a way that connects with our business. We’ve found their insight to be hugely informative in how we can improve our customer proposition and to be able to measure progress against our strategy over time. They are a really important partner to us.”
“Market measures has become our first choice for quant consumer research. That has happened because we consistently get quality standards akin to those of global research firms, but the team engagement, flexibility and enthusiasm from a small firm who care about their work. They are effectively part of our team when we work with them, and we will work with them again."
"Thanks so much for your help on this. Your work has provided us with a lot of incredibly valuable insights on a very tight timeline."
With the latest news that retailers are set to be allowed to re-open from mid-June, Market Measures is ready to start face-to-face interviewing again. Naturally, the safety of respondents and our interviewers is of the utmost importance and all respective guidelines and social distancing measures will be adhered to.
We’re keen to start gathering data to gain insight to help you understand how this virus has affected people’s opinions and behaviour and how businesses and brands will need to adapt.